01 May 2012 9:00 AM
DAILYCANDY LAUNCHES NEW VIDEO FRANCHISE “INSIDE STORY” TAKING VIEWERS BEHIND-THE-SCENES WITH TODAY’S FASHION, BEAUTY, AND STYLE NEWSMAKERS; SERIES TO FEATURE CHIEF CORRESPONDENT SUCHIN PAK AND DAILYCANDY EDITORS
 
 


First Three Episodes In The Series To Be Sponsored By Toyota

DailyCandy Ramps Up Video Focus as NBCUniversal Unveils “StyleCandy”, a Multiplatform Content Partnership with Style Media at the Digital Content NewFronts


NEW YORK – May 1, 2012 – DailyCandy, the original trusted source for handpicked discoveries of fashion, food and fun, today announced the introduction of a new video series, “Inside Story,” that will take viewers inside the worlds of today’s most intriguing and influential fashion and jewelry designers, celebrity stylists and beauty specialists. The first three episodes - sponsored by Toyota Prius c featuring DailyCandy’s Chief Correspondent SuChin Pak - will explore the closet of Chrissy Miller, fashion designer of line “Sophomore,” the jewelry box of jewelry designer Carrie Imberman of Kentshire, and the make-up closet of celebrity and eco-makeup artist, Kristin Arnett. Future subjects include well-known designers Rebecca Minkoff, Lela Rose and Chris Benz. The series, announced in conjunction with NBCUniversal’s Digital NewFronts (#NBCUNewfront), will launch on May 9th via email, dailycandy.com, and across DailyCandy’s 1.1 million strong social network followers.

“At DailyCandy, we’ve always given our readers the inside scoop on the latest in fashion, food, and beauty,” said Ashley Parrish, Editor-in-Chief of DailyCandy. “With this new video series, we are taking that one step further, pulling back the curtain on some of the most well-known names in the industry, and bringing consumers inside the homes, closets and even the top drawers of noteworthy trendsetters.”

The new series exemplifies the company’s investment in original video. The company also announced today the launch of “StyleCandy,” a joint content partnership between DailyCandy and Style Media where the latest lifestyle trends and styling tips come to life via short-form original content on The Style Network, DailyCandy, and mystyle.com.

About DailyCandy
DailyCandy is the original, trusted source for handpicked discoveries of fashion, food, and fun. DailyCandy editors find the genuine, the next, and the unique for more than 6 million readers -- nationally and via eleven local city editions. Come enjoy the hunt, the scoop, and the share -- and the sweetest Deals in your city. Explore from your inbox, online at DailyCandy.com, and on social networks: Facebook, Twitter, Pinterest, Instagram, Foursquare, Tumblr, and YouTube. DailyCandy is a unit of NBCUniversal’s Entertainment & Digital Networks and Integrated Media.

MEDIA CONTACT
Meredith Howard
DailyCandy
Vice President, Communications
646.230.8554
mhoward@dailycandy.com

 

For more information contact:

Isabelle Kirkham-Lewitt
NBC Universal
t:212 413 5574
e: Isabelle.Kirkham-Lewitt@nbcuni.com