SAN JOSE, CA – October 18, 2012 – NBC Bay Area announced today that Sara Bueno will be joining the station as Director of Integrated Media effective October 24, 2012. Bueno will be responsible for executing the editorial vision for NBCBayArea.com, as well as the stations mobile apps and social media platforms.

Bueno joins NBC Bay Area from KGO in San Francisco where she spent the past several years leading the editorial direction of the stations website and digital platforms.

“Sara joins our digital team with a wealth of experience having worked in this market for more than 12 years,” said Jonathan Mitchell, Vice President of News. “I am confident that she will continue our commitment of providing the Bay Area with the go-to source for continuous, in-depth coverage of local news.”

Prior to her most recent position at KGO Bueno served there as an Assignment Editor and Web Producer. She also worked for Yahoo’s “FinanceVision,” a live financial news and interactive webcast.

Bueno’s work in digital media has earned her an Emmy for Outstanding Achievement in Interactivity and an APTRA Mark Twain for Best Blog.

About NBC Owned Television Stations

NBC Owned Television Stations is the division of NBCUniversal that includes 10 local television stations and their digital channels and websites, as well as a group of out-of-home properties and a production company. The 10 stations produce and deliver compelling and unique local news, information and entertainment programming to viewers in the communities they serve, which include New York, Los Angeles, Chicago, Philadelphia, San Francisco Bay Area, Dallas-Fort Worth, Washington, D.C., Miami, San Diego and Connecticut, with a goal of connecting to their audiences anytime and anywhere.

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