04 Dec 2012 5:44 PM

Digital Committee Is An Extension of the Women at NBCU Advisory Board

New York, NY – December 4, 2012 – Women at NBCU, NBCUniversal Integrated Media’s female-targeted creative content, marketing, and research initiative, announced today the addition of eight high-level digital executives across a broad range of industries to “Women@NBC,” the digital sub-committee of the Women at NBCU Advisory Board. The announcement was made today at a bi-annual meeting of Women at NBCU’s Advisory Board.

New members include Gina Bianchini, Founder, Mightybell; Theresia Gouw, Partner, Accel Partners; Aileen Lee, Founder, Cowboy Ventures and Partner, Kleiner Perkins Caufield & Byers; Alison Moore, EVP and GM of DailyCandy; Brit Morin, Founder & CEO, Brit Media, Inc.; Janet Scardino, former CEO, Viggle Inc.; Tina Sharkey, former Chairman and Global President, BabyCenter LLC, a Johnson and Johnson company; and, Randi Zuckerberg, Founder, Zuckerberg Media. The digital committee, which is co-chaired by Lauren Zalaznick, Chairman of NBCUniversal Entertainment & Digital Networks and Integrated Media, and Nick Lehman, President of Digital for the same division, serves as a “think tank” on female trends and marketing to women across the web, mobile, social and emerging media platforms. The committee was founded in May of 2012.

“With the digital space evolving ever faster, bringing together some of the sharpest and creative minds in the industry creates a dynamic dialogue around what’s now and what’s next,” said Lehman. “Each of our new digital advisory committee members brings a distinct point of view, and we are honored to welcome them.”

In addition to the new members, the Women@NBCU committee is currently comprised of the following women: Amy Banse, Managing Director and Head of Funds at Comcast Ventures; Leah Busque, Founder, TaskRabbit; Tech entrepreneur/investor, Esther Dyson; Beth Ferreira, COO of Fab.com; Cindy Gallop, Founder & CEO of IfWeRanTheWorld ; Megan Gardner, CEO of Plum District; Monica Halpert, former CMO of Bluefly; Rachel Haot, Chief Digital Officer for the City of New York; Jennifer Hyman, CEO & Co-Founder of Rent the Runway; Susan Lyne, Chairman of Gilt Groupe; Nancy Lublin, CEO of Do Something; Nasreen Madhany, Global CEO of Neo@Ogilvy; Marissa Mayer, President & CEO, Yahoo!; Heidi S. Messer, Co-Founder & Chairman of Collective [i]™; Alison Pincus, Co-Founder & Chief Partnership Officer of One Kings Lane; Amanda Richman, President, Digital of MediaVest USA; Jessica Schell, EVP of New Media and Digital Entertainment at Universal Pictures; Vivian Schiller, SVP & Chief Digital Officer at NBC News; Chloe Sladden, VP of Media, Twitter; Colleen Soriano, SVP & Managing Partner, US Director of Digital Communications, Universal McCann; Alexa von Tobel, Founder and CEO of LearnVest; Joanne Zaiac, President of Digitas NY Region.

The Women@NBCU committee recently gathered at a salon in San Francisco to hear about findings from NBCUniversal Integrated Media’s The Curve - volume 2, a bi-annual report of insights and upcoming trends. In addition to the discussion about The Curve’s data, which is digitally-focused in volume 2, the salon included a dialogue with Twitter’s Chloe Sladden and One Kings Lane’s Alison Pincus (both Women@NBCU members), moderated by Lehman.

About Integrated Media:

NBCUniversal Integrated Media (IM) works across the company's vast portfolio of on-air and online properties to develop custom, innovative content and marketing solutions for our clients. As a leading strategic and creative partner to marketers, IM taps its unparalleled consumer insights to forge powerful brand connections with highly targeted audience segments on a broad scale. The group also spearheads several cross-company initiatives including: Women at NBCU, Green is Universal, Hispanics at NBCU and Healthy at NBCU, which enable brands to more deeply engage with key consumer groups and integrate messages around important issues, such as health and the environment.

Press Contacts:

Liz Schmidt, NBCUniversal, Elizabeth.schmidt@nbcuni.com, 646.831.5706


For more information contact:

Elizabeth Schmidt
e: elizabeth.schmidt@nbcuni.com