TELEMUNDO’S 2012 “BILLBOARD LATIN MUSIC AWARDS PRESENTED BY STATE FARM®” DELIVERS BEST RATINGS EVER IN 14-YEAR HISTORY, AVERAGING MORE THAN 2.4 MILLION TOTAL VIEWERS
MIAMI – April 27, 2012 – Last night’s exclusive broadcast of Telemundo’s 2012 “Billboard Latin Music Awards Presented by State Farm®” (8PM ET) drew the network’s highest-rated telecast in its 14-year history as the broadcaster of record for the Billboard Latin Music Awards, averaging 2,439,000 total viewers, according to Nielsen. Hosted by renowned television personalities Aylin Mujica and Daniel Sarcos and featuring top musical acts such as Akon, Marc Anthony, Jenni Rivera, Don Omar, Mana, Michel Telo, Paulina Rubio, Pitbull and Prince Royce, among many others, the record-breaking telecast reached a cumulative audience of more than 5.6 million total viewers and averaged 1,287,000 adults 18-49.
Additionally, the red carpet pre-show, “La Alfombra de los Premios Billboard Presented by State Farm” (7PM ET), delivered its best ratings ever with 1,489,000 total viewers, up +16% from the prior year. In addition, the red carpet special averaged 658,000 adults 18-49, up +4% versus 2011. The red carpet pre-show and the awards telecast combined reached a cumulative audience of 6 million total viewers.
On the digital front, the awards show ranked as the #1 broadcast network on the Top Daily TrendrrTV Broadcast Chart, doubling American Idol (202,901) with over 496,000 social activities posted. In addition, Telemundo also ranked the #2 broadcast network with the red carpet show garnering 208,783 social postings. Telemundo delivered a total of 1.1 million unique visitors across all its digital platforms, according to Omniture. The Billboard Latin Music Awards presented by State Farm also became a Worldwide Twitter Trending Topic four minutes into the show.
Locally, Telemundo’s 2011 Billboard Latin Music Awards was #1 in the time period across all stations regardless of language in New York and Miami, among adults 18-49 and adults 18-34. The red carpet pre-show was also #1 in the time period across all stations regardless of language in New York among adults 18-49, and in Miami among adults 18-49 as well as among total viewers.
Top honors last night went to Don Omar and Prince Royce who received eight Billboard Latin Music Awards each. The 2012 Billboard Latin Music Awards Presented by State Farm® was hosted by Aylin Mujica and Daniel Sarcos and “La Alfombra de los Premios Billboard” was hosted by Monica Noguera and Rashel Diaz with Jorge Bernal, Jessie Camacho, Alessandra Villegas and Guest Fashionista Viktor Luna.
The Billboard Latin Music Awards honor the most popular albums, songs, and performers in Latin music, as determined by the actual sales and radio airplay data that informs Billboard's weekly charts during a one-year period from the issue dated February 5, 2011 through this year's January 28, 2012 issue. Finalists, and the eventual winners, reflect performance of new recordings on Billboard’s album and track sales charts, including Top Latin Albums and Latin Digital Songs and radio charts, including Hot Latin Songs. Title-based categories are mostly confined to those songs or albums that did not appear on the respective charts prior to the Nov. 12, 2010, issue and excluding titles that were finalists in the prior-year’s Billboard Latin Music Awards. However, titles that have reached or maintained their peak position on their respective charts during the awards eligibility period (February 5, 2011 through this year’s January 28, 2012, issue) are eligible for inclusion regardless of chart debut date or prior finalist appearance. Based on album and digital track sales data compiled by Nielsen SoundScan and radio information monitored by Nielsen BDS, Billboard’s rankings are the world's most authoritative music charts.
Source: The Nielsen Company, NPM, Live+Same Day, fast program average 4/26/12; fast national cume 4/26/12, AA Reach projections based on 6+ minute qualifier. Nielsen NSI Live +SD. Final data. 4/26/12 Time period average: 8-11pm (EST) and 7-8pm (EST). Rankings are based on local broadcast Spanish and English stations. Spanish TV: Telemundo, Univision, Telefutura, Azteca America, Estrella TV local stations (Miami includes WSBS & WJAN). English TV: ABC, NBC, CBS, Fox, CW and My Network TV local stations. Year-over-year growth is based on percent change in impressions delivery versus Billboard Latin Music Awards on 4/28/11.
About Telemundo Media
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.