TELEMUNDO MEDIA’S PABLO ESCOBAR DELIVERS THE SECOND HIGHEST RATED FINALE IN THE NETWORK’S HISTORY WITH OVER 2.3 MILLION VIEWERS
MIAMI – January 25, 2013 – Thursday night marked Telemundo Media’s highest rated night of the season with regular programming, fueled by the finale of “Pablo Escobar: El Patron del Mal”. The final episode of this hit novella delivered the second highest rated finale in the network history, behind smash success of “La Reina del Sur” (Queen of the South), with over 2.3 million viewers and nearly 1.4 million adults 18-49, according to Nielsen. The novela’s full run, finale included, averaged 1,709,000 total viewers and 997,000 adults 18-49.
Locally, in New York and Miami, the “Pablo Escobar: El Patron del Mal” finale was the #1 program across all stations in the market, regardless of language, among adults 18-34 and 18-49 and in Houston among men 18-34 and 18-49.
Written by Juan Camilo Ferrand ,“Pablo Escobar: El Patron del Mal” portrays the life of Pablo Escobar, the legendary drug lord in Colombia, and was the most ambitious production ever produced in Colombia.
In addition, the third night of the recently launched original production “Pasion Prohibida” (Monday-Friday at 8pm ET) delivered its best ratings yet across all key demos, averaging 776,000 adults 18-49, +17% versus its premiere on Tuesday, January 22nd. Starring Jencarlos Canela, Monica Spear and Rebecca Jones, Telemundo’s original production continues to resonate with younger men and women having delivered 459,00 adults 18-34, +9% higher than premiere night. Compared against the network’s season-to-date average for 8pm, “Pasion Prohida” continues to grow in adults 18-49 (+14%) and adults 18-34 (+40%).
The night also marked “La Patrona”’s second highest telecast to date, with 867,000 adults 18-49 and the highest rated telecast to date for “Rostro de la Venganza,” averaging 784,000 adults 18-49.
Source: The Nielsen Company, NPM, Live+Same Day, 1/24/13.
ABOUT TELEMUNDO MEDIA
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, http://www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.