TELEMUNDO MEDIA’S ORIGINAL PRODUCTION “LA PATRONA” DELIVERS BEST WEEKLY PERFORMANCE TO DATE WITH 19% INCREASE VS. PREMIERE WEEK AMONG ADULTS 18 TO 49
MIAMI – February 20th, 2013 – Telemundo Media’s broadcast of “La Patrona” (The Boss, M-F 9PM ET) delivered its best weekly performance-to-date for the week of February 11th registering 1,741,000 total viewers and 927,000 adults 18- 49, up 16% and 19%, respectively, according to Nielsen.
Starring Aracely Arámbula, Jorge Luis Pila and Christian Bach, Telemundo’s “La Patrona” delivered its highest telecast since premiere on Friday February 15th with 1,887,000 total viewers and 1,031,000 adults 18-49. The Friday broadcast also beat “The Job” on CBS and Touch on Fox among adults 18-49 by 22% and 15%, respectively.
“La Patrona” tells the story of Gabriela Suarez (Aracely Arámbula), the only woman working in a mine in a beautiful Mexicantown called San Pedro del Oro. Due to unexpected circumstances in life, Gabriela meets Alejandro Beltrán (Jorge Luis Pila), the oldest son of Antonia Guerra (Christian Bach), better known as “La Patrona.” Gabriela lives a romance with Alejandro that several people will oppose, including Antonia, who willbecome her number one enemy fighting both for her son’s love and her right to become “La Patrona.���
Source: The Nielsen Company, NPM, Live+Same Day, 1/8/13-2/15/13.
About Telemundo Media:
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.