09 Feb 2011 2:19 PM

Leveraging its Original Content Model Specifically Focused on U.S. Hispanics,
Telemundo Launches The Telemundo Idea Lab to Develop Customized Marketing Solutions
for Clients and Partners

MIAMI – February 9, 2011 – Telemundo Communications Group Inc., a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced today that the network will hold its Upfront presentation on May 17, 2011 at 6pm EST, in New York at the American Museum of Natural History, in the museum’s LeFrak IMAX Theater. In addition, Telemundo will continue to evolve its client development meetings strategy into a new concept called “The Telemundo Idea Lab.” The Telemundo Idea Lab meetings will identify unique and effective ways Telemundo’s key partners and clients may integrate their brands into original programming in the early content development stages across all platforms, including Telemundo network, stations, telemundo.com, Telemundo Mobile, mun2 and mun2.tv.

“We are living in a period of historical change in our country as US Hispanics continue to grow in numbers and in economic and political power. They are transforming our country, our business and our society. It is important that this powerful message take center stage in New York in a year when the Census numbers will redefine the face of America,” said Don Browne, President of Telemundo. “We want to continue to build on the partnership and connection we have with our clients, as well as our commitment to develop original content that is relevant to our audience and reflects the unique experience and the dreams and aspirations of Hispanics in the US.”

Leveraging its original content production model established eight years ago, Telemundo continues to shift its approach to the Upfront process with the launch of The Telemundo Idea Lab, a series of focused conversations with key partners and clients in advance of May’s Upfront presentations. Clients will benefit from Telemundo’s extensive experience and expertise in the original content space and can develop customized marketing opportunities with Telemundo across its multiple platforms.

“As the only company who can reach Hispanics across the full spectrum of language, acculturation and multimedia platforms, we are excited to bring innovative marketing solutions to advertisers at this year’s Upfront presentation,” added Jacqueline Hernandez, Chief Operating Officer of Telemundo. “As demographics continue to shift, we pride ourselves in our expertise and our unique ability to connect our “viewsers” to our original content. Working closely with our clients we have created breakthrough marketing partnerships that have delivered true ROI. With the Telemundo Idea Lab we want to take these partnerships further and offer customized ideation sessions to build unique solutions for our partners.”


About Telemundo:

Telemundo Communications Group, Inc. & Subsidiaries (“Telemundo”), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo International, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.


For more information contact:

Michelle Alban
Telemundo Network
e: michelle.alban@nbcuni.com