NEW YORK – September 6, 2011 – TODAY.com, the online home of America’s No. 1 morning program, launched a partnership with popular coupon and savings site Hip2Save.com. Hip2Save handpicks the best coupons, free samples, and bargains nationwide, helping families stretch their household budgets.
“TODAY.com and Hip2Save are a natural fit,” said Jen Brown, Director of TODAY.com. “We’re both focused on listening to our audience and providing information that is most valuable to our users’ daily lives. And Collin’s story is one that resonates with the TODAY.com community.”
Collin Morgan started Hip2Save in 2008 when she and her husband, who serves in the Marine Corps, were struggling to get out of debt. As a stay-at-home mom of three, Morgan’s goal was to control her spending and to share great deals with her family and friends. Her blog became popular and started to appeal to a much broader audience. Hip2Save has grown to nearly one million unique visitors a month.
“Our mission is to share how saving can be fun and to let people know how easy it is to turn every day spending into every day savings,” said Morgan. “We’re thrilled to partner with such a respected and innovative organization as TODAY.com. We couldn’t have found a better partner.”
The latest Hip2Save deals can be found on Hip2Save (www.hip2save.com) and TODAY.com as well as TODAY's Facebook and Twitter pages. Morgan will be featured in a series of web-only TODAY.com videos. Consumers can sign up for Hip2Save updates via email, Facebook, and Twitter. In addition, Hip2Save offers a personalized HIP List which allows readers to store and print out valuable coupons and their favorite deals.
The partnership with Hip2Save follows the launch of the new TODAY.com site in March, 2011. Online video streams for TODAY.com have soared to an average of 56 million per month,* and unique visitors have increased to an average of 11 million per month.**
TODAY.com is the online home for America’s No. 1 morning program. TODAY.com is the first stop for consumers interested in news, advice and lifestyle information of all kinds. In addition to interviews and tips from NBC’s TODAY, the site offers a behind-the-scenes blog and regular expert columns on everything from food and fashion to parenting and relationships. TODAY.com also offers original web-only reporting and interactive features to help make sense of the latest news and trends. The TODAY.com app is available on the iPad, iPhone and iPod touch. TODAY.com. Don’t miss a moment.
Hip2Save is a nationally recognized coupon and deal savings site. Hip2Save was started in 2008 by Collin Morgan, wife of a U.S. Marine and mother of three. The site was a way for Morgan to help herself, her family, and her friends save money in a hip and fun way. With extensive resources to help readers take charge of their spending and learn the ins and outs of couponing, Hip2Save.com has quickly grown into a comprehensive savings guide and online community. Hip2Save. It’s not your grandma’s coupon site.
*Source: Omniture Site Catalyst
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