17 Sep 2010 3:16 PM
MUN2 BEATS GALAVISION BECOMING #1 HISPANIC CABLE NETWORK
 
 



Jenny Rivera Presents: Chiquis & Raq-C Reaches Highest Audience Ever

Universal City, CA September 17, 2010mun2, the preeminent voice for bicultural (YLAs) Young Latinos Americans, today announced that mun2 reached its largest Monday through Wednesday primetime audience in the history of the network during third week of September, with 116,000 total viewers (Persons 2+). Among young viewers, mun2 delivered an average audience of 63,000 Adults 18-34, out-performing Galavisión in the demographic (51,000) by +24% during the entire three-night average.

With a solid Wednesday night, mun2 reached 185,000 total viewers (Persons 2+), a significant +54% lead over Galavisión. The network was the Hispanic cable leader on NHI on Wednesday night across all other key demographics, delivering an average of 130,000 Adults 18-49, 87,000 Adults 18-34 and 102,000 Persons 12-34. The network is delivering an advantage of +71% among Adults 18-49, +118% among Adults 18-34, and +100% among Persons 12-34 over Galavisión, proving mun2’s language agnostic strategy is right on track.

mun2 also delivered larger audiences than Galavisión in other key demographics for the entire Monday through Wednesday 7pm-11pm primetime block, including a +20% advantage among Men 18-34 (36,000 vs. 30,000), +29% more viewers among Women 18-34 (27,000 vs. 21,000), and a +24% advantage among Persons 12-34 (72,000 vs. 58,000).

Program Highlights

mun2’s Jenny Rivera Presents: Chiquis & Raq-C is the most watched reality program in the history of mun2. The show recently made history, delivering its largest audience since its premiere during You're On Weekends block, averaging 78,000 viewers among Adults 18-34, 100,000 viewers among Persons 12-34 and 98,000 viewers among Adults 18-49.

Chiquis & Raq-C out-performed music and lifestyle channels BET, MTV2, Tr3s, VH1 and Fuse on Saturday afternoon among Hispanics, making it one of the most watched programs during its Saturday afternoon time period. The show also out-delivered key Spanish-Language cable networks Discovery en Español, ESPN Deportes and GOL TV among Hispanics.

Source : Nielsen NHI, 9/13/10-9/15/10; M-W 7p-11p IMP; mun2, GAL; P2+, P18-34, P18-49, P12-34. NHI P18-34, P12-34 & P18-49 IMP - J Rivera P: C&R Sat 3p (9/11/10)  vs. Sat 3p Aug’10 AVG;  NHI-Hispanic P18-34 IMP - J Rivera P: C&R Sat 3p-4p (9/11/10)  vs. BET, MTV2, VH1, FUSE, DISCE, ESPND, GOLTV in same TP.  

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About mun2

mun2 (moon-dos) is the lifestyle cable network for today's culture connectors (C2s) – bicultural Latinos 18-34. As the bilingual network that amplifies the Latinos experience, mun2 is culturally-grounded and reflects the best of both worlds – mun2 is uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bilingual cable network by Nielsen NTI, mun2 has an increased distribution to over 35 million households, and is a part of the Telemundo Communications Group, a division of NBC Universal.

Contact:

Debbie Lazo
Manager, Media Relations, mun2
818-622-4066
debbie.lazo@nbcuni.com

 

For more information contact:

Michelle Alban
Telemundo Network
t:305-889-7585
f:305-889-7320
e: michelle.alban@nbcuni.com
 

Debbie Lazo
e: debbie.lazo@nbcuni.com